The total number of mobile live streaming viewers will approach 500 million by 2020 in China, generating a market of approximately $13 billion, according to a report by Huawei X Labs and China Mobile Research Institute.
The advancement of China’s live streaming industry is stimulated by the burgeoning social networking combined with the monetization mechanism in China, researchers said, Telecompaper reported on February 21.
At all times and in all locations consumer’s requirements for live streaming are fulfilled thanks to the extensive construction of 4G/LTE networks, the report said.
The social attributes of live video, including the interaction between broadcasters and viewers as well as between viewers, are driving the fast adoption of live streaming service.
Content generation and consumption are migrated from fixed to that of mobile terminals and the level of user activity dedicated to live streaming is further increasing.
As per a survey conducted by Huawei, China Mobile Research Institute, and Strategy Analytics, 69% of the surveyed viewers reflected their usage of viewing live streaming videos over mobile data had increased in the last 6 months, while 90% of surveyed streaming hosts claimed that they stream live videos over mobile data at least once a month.
In crowded locations, there are considerable demands for video sharing via live streaming. The survey shows that live event is one of the most interested categories for live video streaming viewers, with 65% of respondents expressing interest in live streaming of talent, celebrity, live activities, gaming, sports and other big events.
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