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New Cultural App Launched

New Cultural App LaunchedNew Cultural App Launched

Coinciding with the First Architecture Biennial in Tehran, a new application named Peeyade (meaning pedestrian in Persian) was launched on Friday.

Launched at the House of Urban Art and Discourse (Vartan House) in central Tehran, Peeyade is a platform for introducing cultural and recreational activities.

The information is collected via personal user experience.

The app, which will be available for download on Google Play in the coming days and its Iranian equivalent Café Bazaar as well as Apple Store, aims to help the residents of Tehran have an easier experience with public venues, services and events around the city. The platform started out as an Instagram page in September 2015 and currently has more than 20,000 followers. With the release of an application, the Peeyade team aims to expand activities and ease users' access to the data.

The application lists three major sections: Peeyade Ro (Sidewalk), Events and Locations. The first section gives us general background information about Tehran and announces city tours and fun routes for walking in Tehran. The content in this section is published in the form of animations and blog posts.

The events section lists cultural, recreational and sports events while the location category lists prominent venues and businesses. Users are free to make submissions to all sections.     

Financialtribune.com