A new Iranian e-commerce website allows users to do a large part of their grocery shopping online. By using the website Sabzaloo.ir (meaning green prune in Persian), customers can pick the items they need in the categories listed, including fruits, vegetables and dairy products, local technology website Webna reported. In one category, the website features fruit packs that include an assortment of fruit ideal for meetings and formal ceremonies.
The items are delivered free of charge and customers have the option to pay while placing the order or upon delivery. The purchase can also be tracked in different stages such as packing, dispatch and delivery. This is not the first entrant to the online food shopping sector, but it could survive where those in the past few years have previously failed because of strong logistical support.