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ZTE Returns to Iran Cellphone Market

ZTE Returns to Iran Cellphone MarketZTE Returns to Iran Cellphone Market

A local mobile phone importer and after-sales service company named Yas has unveiled ZTE’s mobile phone V6 in Iran.

The company, which holds the legal dealership of ZTE, held a seminar in Tehran last week and announced the reentry of the brand with handsets, local technology website ITIRAN reported.

The ZTE Blade V6 is a dual-SIM phone measuring 6.9 mm in thickness.

Yas has been operating in the realm of official cellphone imports and aftersales services for 12 years.

According to the company’s sales manager, Mohammad Rishpour, ZTE expressed interest in reentering Iran’s market three years ago and the two companies negotiated a deal for over 150 hours.

“ZTE hopes to carve a market share with a special focus on customer satisfaction,” he said.    

The company had previously attempted to enter Iran’s mobile market in 2009 by collaborating with a local mobile company Pars Comtel. Following the success of other Chinese mobile phone brands in Iran, ZTE started working with Samtel.

In April 2013, China’s second-largest telecoms equipment maker announced that it stopped doing business in Iran after a US investigation into the alleged sales of embargoed equipment, the company’s chairman told Reuters at the time.

ZTE said in March 2012 that it would curtail business in Iran following a report by Reuters that it sold Iran’s largest telecoms firm a powerful surveillance system capable of monitoring telephone and Internet communications. The company faced a US criminal investigation over the issue.

The company’s reentry to Iran now has only happened after Iran and the West signed a historic nuclear deal last year and a week after the economic sanctions were lifted against the country.

The company’s CEOs said they hope for a widespread presence in Iran, which is the third best-selling mobile phone market in the Middle East.

ZTE Corporation is a Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, Guangdong, China.

Financialtribune.com