A new report released by an Iranian advertising company has given a complete breakdown of Iran’s Internet users.
The report by online advertising company, ANetwork, notes Internet usage in Iran is shifting to people under the age of 25, who now constitute 40% of people online.
The move from the much-written 30-something generation shows that an even younger generation born and educated through the past two administrations (each of whom ruled for two four-year terms) are now leading with Internet use, be it apps or logging on via a computer.
The next is the 25-34-year-old group that comprises the next largest category at 33% of people. These are then followed by the 35-44-year-old group that makes up 15% of people online.
The much more mature, 45-54 age group, is followed by people over 54, who cover the remaining 12%, split equally at 6%.
Internet Distribution
The company moves on to “Internet user distribution based on device type”. This section is split into three categories, namely desktop computers, mobile telephones and tablet PC’s.
In this group, the long established desktop computer leads the pack with 53% of the market, which in fact bucks global trends where mobile is leading Internet penetration.
This is followed by mobile with 40% of the market and tablet connecting 7% of the people.
Mobile Distribution
ANetwork moves onto mobile phone percentage in the local market. In their latest analysis, the company notes that their statistics of which mobile phone brand people use correlates with that of its sister company Café Bazaar, a local Android application store.
Samsung, unsurprisingly, leads the market in October 2015 with 33.69% of the total mobile phone share. This is followed by China’s Huawei with 19.36%, the next largest group, as the company says is “Not Set”, will include non-branded phones and other smaller players with 15.82% of the market.
Sony follows with 11.27% of the market share, with Apple’s products at 5.60% of total share.
“Other” comes in at 4.64% with HTC, Lenovo and LG involving respectively 3.51%, 3.28% and 3.06%.
Daily Mobile Traffic Usage
The report notes, “With 40% of mobile users under the age of 25, the results for daily mobile traffic usage in Iran shows just when smartphones are being used.” Peak traffic is between 1 p.m. – 4 p.m. and 9 p.m. to 12 a.m.
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The largest traffic peak through the day is during the late night period with 9% of people using their mobile phones to connect to the Internet at 11 p.m.
Top 25 Websites
The advertising company has also surveyed the most commonly used sites in Iran, which include many of the local versions of well-known Internet players like YouTube, Facebook and Tumblr, all of which are not currently available in Iran.
The company did note that although the list is descriptive of the most commonly used sites, they are only in alphabetical order and thus Aparat video hosting website is not currently the most popular site by their own metrics.
According to Alexa.com, a well-known Internet analytics site, the most commonly used website in Iran remains the US-based Google search engine, followed by rival Yahoo.
