MTN-Irancell, Iran's second largest mobile network, has announced a new mobile phone application for offering mass discounts to select partner stores, according to a new release from the company this week.
According to MTN-Irancell's Public Relations Department, the new software called "Pishnahad" (meaning "Offer" in Persian) primarily takes aim at long-term players in the discount offers market, like Netbarg.com and Takhfifan, two of the larger market leaders.
Irancell states that by using the application, subscribers to their network will be able to surf and search for discounts and offers by using their GPS feature on their cellphone. They can then order the "desired product and services to their doorstep".
Financial Tribune contacted one of the main players, Netbarg, for a statement on their new competition, but they declined to comment.
The application also aims to absorb the growth in social media like Telegram messenger groups and to be updated on the latest offers, something which is new to the local market.
It was first launched at the recent Iran Telecom 2015 exhibition, as this year's event was the largest in the organization's history with large expo displays from all major telecoms companies.
The application can be downloaded on Irancell's website or via the Myket Android store.
M2M Service Launched
In other MTN-Irancell news, the operator also announced it will begin rolling out its new machine-2-machine service.
M2M service provides the infrastructure for offering various e-government services and creating smart services and industries, including Smart City, Smart Industries, M-Health, Smart Homes, Smart Cars and Transportation Systems.
The company has invested over 1 trillion rials in this project and has managed to provide the infrastructures for companies and organizations to enable thousands of devices and machines to connect.
The company said it hoped to help compliment current government e-services by its private sector offers.
