A total of 242 Iranian and 10 foreign companies from Turkey, China, South Korea and Hong Kong are taking part in the 11th International Exhibition of Advertising, Marketing & Related Industries, which opened in Tehran on Saturday. According to IRNA, participants in the 4-day exhibition are displaying their latest products and achievements in the areas of advertisement, marketing of goods and services, promotion of sales and production of training and educational software among others. The event seeks to clarify the role of advertisement and marketing in the effectiveness of employment plans. “By supporting marketing companies, the government is preparing the ground for promoting its non-oil exports and increasing export of advertisement services,” Ali Etedali, the exposition’s organizer said.
