Economy, Domestic Economy
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Kellogg Relaunches Cereals, Pringles in Iran

Kellogg plans to bring its products to Iran through a local distributor.Kellogg plans to bring its products to Iran through a local distributor.

Kellogg has reintroduced its breakfast cereals and snack brand Pringles into Iran.

The US food giant had sold the products in Iran before the imposition of sanctions on the country in 2012.

Kellogg relaunched the lines in Iran earlier this month via local distributor Tehran Bouran.

Cereals and the Pringles range on sale in Iran are being made at sites in the UK, Belgium and Spain.

“We plan to bring our products to market through our local distributor, Tehran Bouran, so a host of local retailers will stock these products from supermarkets to smaller and larger scale retailers in all regions across Iran,” Kellogg told just-food.

On the prospects of its cereals in Iran, the company said, “Consuming cereal for breakfast is already a growing trend in Iran, with the cereals category already well-established in the local market.”

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