Economy, Domestic Economy

TPOI to Select Top Iranian Brands

TPOI to Select Top Iranian BrandsTPOI to Select Top Iranian Brands

Plans are underway by Trade Promotion Organization of Iran to select the top Iranian brands for the first time in the country. To determine the top brands, Brand Strategic Committee of the organization will examine factors such as the company’s sales growth, export, quality and standards, brand development activities, transparency and corporate social responsibility, according to Guiti Tavana, director general of Enterprise Affairs of Iran Trade Promotion Organization, IRNA reported. “Given the importance of exports in our economy, the criteria for selection are mainly export-oriented,” she said adding that the criteria were selected after examining the practices in developed countries.