The 22nd Exhibition of Personal Care Products and detergents – the biggest such event in the whole Middle East – will open April 24, on Tehran’s international permanent fairground, hosting 210 domestic and 53 foreign firms from 9 countries across the globe, including Turkey, Germany, China, France, Italy, Spain, Greece, Malaysia and South Korea, showcasing their new products and services, IRNA reported on Tuesday. The fair will be held in an area of 25,000 square meters, which shows a 20 percent increase compared to 2014, said the exhibition’s executive manager, Ali Moradi, adding that the absorption of foreign and domestic investments and preparing the ground for scientific research on customer taste as top goals of the event.
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