Chewing Gum Market Replete With Contraband

Some 75% of the Iranian chewing gum market is dominated by foreign brands, most of which have been smuggled into the country while only 25% of the market is supplied by domestic brands, the managing director of Master Foodeh Company, which produces the ‘Biodent’ brand of chewing gum, said.
Mohammad Karimi added that Iran’s chewing gum market has an annual turnover of between 12 trillion rials ($285.71 million) and 15 trillion rials ($357.14 million), the Persian economic daily Donya-e-Eqtesad reported.
“Currently, we are working at 40-45% of our full production capacity but if smuggling is prevented, Biodent can meet 25-30% of the domestic demand,” he said, adding that Biodent factory has the capacity to produce 35 tons of chewing gums on a daily basis.