A new social media account in the Persian language popped up on many people’s screens in the past week, a jar of pickles with the name Hastiya slapped across the front , strange at first to most people’s gaze but with further research this Hastiya brand is the new name of a startup company with a difference. Hastiya has begun producing pickles, or torshi in Persian, in all varieties and forms with the love and style only a grandmother could do in years gone by. The most interesting thing about this new startup, is that it is produced by a mother, at home, with little or no outside funding. The new site, created with the help of the lady’s friends hopes to create a buzz in the Persephone internet and create another new hit to support Iran’s growing online business community.
