24397
Banking Ads Should Have Public Appeal
Economy, Business And Markets

Banking Ads Should Have Public Appeal

A private bank official has urged his fellow bankers to adopt realistic banking ads that reflect the lives of ordinary citizens.
Babak Dorbeigi, director of Parsian Bank’s Public Relations Office, said in an interview with ISNA that banking advertisements and TV commercials should accord with the public taste.
“[Banks’] public relation departments should enhance their public services,” he said.
“In the past, banks were after major customers with enormous deposits but today, considering developments in technology and electronic services, small- and medium-sized customers—like startups and knowledge-based companies—form a big number of bank customers.
“We should pay more attention to the content of the ads to convey a good feeling, letting the audience identify with them. The majority of people cannot identify with a bunch of wealthy people in a luxurious setting—a common trend in banking ads these days.”
Elaborating on public relations strategies, Dorbeigi said, most advertising agencies consider PR offices merely as money suppliers, while we work to manage earnings.
He pointed to a “creative economy” and its potential for inspiring ads, like video games, movies and applications, and hoped PR offices would make use of these mediums.
A creative economy is based on people’s use of their creative imagination to increase an idea’s value.
Dorbeigi heralded upcoming changes in Parsian Bank advertisements, saying their biggest concern is to best designate bank branches and serve customers in line with technological advancements.

 

Short URL : https://goo.gl/cZpqJ7
  1. https://goo.gl/gJNmBu
  • https://goo.gl/OctOhI
  • https://goo.gl/NqzclZ
  • https://goo.gl/kMVIgq
  • https://goo.gl/FA34OK

You can also read ...

The investment contract of Majlesi has already been signed.
Seeking to build environment friendly cities with strong...
China to Set Up Hypermarket in Tehran
Beijing Construction Engineering Group will establish a “...
Persian hand-woven carpet exports declined significantly due to international sanctions imposed on Iran over its nuclear program.
Iran is the biggest exporter of hand-woven carpets and holds a...
President Hassan Rouhani addresses the parliament on Aug. 15.
The Iranian banking system has been combating a variety of...
EEU Expects to Sign Free Trade Deal With Iran This Year
A temporary agreement on establishing a free trade zone...
Geneva Conference to Take Stock of Post-Sanctions Economy
A conference on Iran’s post-sanctions economy is scheduled be...
Rate Unification Tops New CBI Deputy’s To-Do List
Following last week’s appointment of Seyyed Ahmad Araqchi as...
Gadkari Visit Signals India Committed to Strong Ties
New Delhi must work with the government of President Hassan...

Trending

Googleplus