Call on Banks to Help Increase Customer Loyalty
Economy, Business And Markets

Call on Banks to Help Increase Customer Loyalty

Aside from attracting deposits, which has long been a main criterion for assessing the successful performance of a bank, increasing customer loyalty and decreasing non-performing loans are also important factors which can increase the reliability of a bank, said Hamid Tehranfar, deputy governor of the CBI for supervision affairs
He said that the banking system must build and honor rapport with customers from all different societal classes, an idea put forward by Mohammad Hossein Adeli, the CBI governor between 1989 and 1994. “Bank branches are the frontiers where mutual trust is built.”
The senior banking official clarified however that building trust should not avert banks’ focus from other missions such as “promoting electronic banking,” Banker quoted him as saying.
Stating that the information on nearly five percent of bank clients is still incomplete the official urged banks to attend to this issue. “To prevent banking fraud, the national ID numbers of all clients must be registered,” he said.
As bending legal procedures soil the credibility of the banking system, building trust and rapport with clients must not turn into an excuse for bankers to turn a blind eye on misdemeanors, especially when providing loans.
“It is of uttermost importance to check credit records with the CBI before lending,” the official stressed, adding that if all common legal procedures are not followed and a problem happens to occur, ultimately the bank manager would be the one who will chiefly be held responsible.

Short URL : http://goo.gl/HA8lhb

You can also read ...

US Pressuring German Firms ‘Daily’ Over Iran Sanctions
Washington’s ambassador in Berlin has been pressuring German...
Iran and the Eurasian Economic Union signed a three-year provisional agreement on May 17 for the bloc to welcome Iran into the EEU Free Trade Zone.
The Eurasian Economic Commission Council approved the roadmap...
India in Touch With All Stakeholders on Iran Sanctions
Following fresh US sanctions on Iran over its nuclear program...
Crypto Trading Continues to Decline Since CBI Ban
Cryptocurrency transactions in Iran have significantly...
Google Defends Gmail Data Privacy Policy
Alphabet Inc’s Google gave details about its policies for...
Arrest Over Afghan Forex Smuggling
A man has been arrested for smuggling $38,000 from Afghanistan...
IRICA: Gold, Forex Imports Not Smuggling
The import of foreign currency does not amount to smuggling...
Copper Concentrate Output Sees 12% Growth
Major Iranian copper producers produced 488,859 tons of copper...