Economy, Auto

Chery Releases Image of New Design

Chery’s new design language looks to take on European carmakers. Chery’s new design language looks to take on European carmakers.

China’s Chery has released design sketches of the first model of its all-new model line for global markets, ahead of its world premiere at the Frankfurt Motor Show on September 12.

The first images of the compact SUV reveal the design direction for Chery’s new nameplate, Auto World magazine reported.

Ray Bierzynski, executive vice president of Chery R&D Center Shanghai, said: “The world premiere of our new compact SUV marks the start of our approach to European sales with a new model line.

Launching within a few years, all models in the line-up will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features.”

The distinctive form of the all-new compact SUV flows from Chery’s progressive ‘Life in Motion’ design philosophy, developed by chief designer, James Hope, who recently visited Iran showcasing the company’s new Tiggo7 model.

Chery has sold over 1.2 million units overseas since it was founded in 1997 and is the first Chinese manufacturer to pass total sales of more than six million vehicles.

 The company currently has 14 operations in several countries in Asia and South America. In Iran, Chery recently started production of the Tiggo7 SUV model in the southern city of Bam.


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