One of the least enjoyable parts of buying a car is trekking to a dealership and spending hours behind the wheel with a pushy salesperson.
Amazon, in partnership with Hyundai, is looking to change all that, delivering test drives to some potential car buyers wherever they are, Tech Radar reported.
A new program called “Prime Now. Drive Now” is letting people schedule a spin with a 2017 Hyundai Elantra through Amazon’s same-day delivery service.
The car will meet them anywhere at a set time between 9 a.m. and 7 p.m., and folks can take it on a 45- to 60-minute test drive. If they want to finalize a purchase, they’ll be pointed toward their local Hyundai dealership.
Hyundai is calling the program a “tailored test-drive experience” and it certainly brings one of the most crucial parts of buying a car to customers, rather than the other way around.
Limitless potential
There are several restrictions to “Prime Now. Drive Now.” It only runs for two weekends and having kicked off on August 20, this coming weekend is the last time drivers can take advantage of the offer.
What’s more, it’s only being offered in Los Angeles/Orange County in the US. Even if it were to expand, Prime Now is not available worldwide or even nationwide, yet its 25 metropolitan markets are still a sizable number.
Limited as it is, the potential of booking a test drive through Amazon is astounding. It could revolutionize the car-buying experience, if more carmakers sign up.
One clue Amazon is only looking to do more with cars is the recent integration of Alexa, its voice-powered assistant, with the Genesis G80 and G90. Drivers can perform a number of tasks in car, thanks to Alexa.
