Economy, Auto

Iran a Target Market for Skoda

Iran a Target Market for SkodaIran a Target Market for Skoda

Skoda CEO Bernhard Maier said Iran, along with Singapore and South Korea, are target markets for his Czech built vehicles.

Skoda has recently been expanding its range of vehicles in several markets, as it faces increased competition from other Eastern European rivals like Dacia.

In an interview on Skoda’s intentions for market growth, Maier, however, did not mention when they will enter the Iranian market but a recent email to Financial Tribune from Skoda confirms that it is in the offing.

Skoda also intends to broaden its range of vehicles in other markets, including the incredibly difficult US market known as the graveyard of European car brands.

The company produces several small vehicles, including the Superb, Octavia, Yeti and vRS. In view of the price constraints of Iranian car buyers and their penchant for cheaper cars, Fabio and Citigo are likely to be the first cars to arrive.