According to analysts Frost & Sullivan, Japanese brands constituted nearly 69% of UAE passenger vehicle sales in 2015, according to a new report.
Demand for Japanese parts is also at an all-time high, Gulf News reported.
The latest statistics from Dubai Customs show that 23% of the city's auto parts and accessories imports in 2014 ($1.6 billion worth) came from Japan—more than from any other country.
Much of this was reexported into the high volume markets of Iraq, Iran, Afghanistan and Persian Gulf Arab states.
Which is why major players such as Denso—the world’s largest auto parts manufacturer by revenue—is spearheading the strong Japanese presence in the region.
It recorded $35.9 billion globally in consolidated net sales for the fiscal year ending March 2015.
From its stand, the Toyota-owned powerhouse will showcase advanced technology, systems and components in the areas of thermal, powertrain control, electronics, information and safety.
Elsewhere, drivetrain systems manufacturer Exedy and Hitachi Automotive Systems are taking part in the exhibition to increase brand recognition in the rapidly expanding Middle East and African markets.
Hisatsune, managing director of Hitachi Automotive Systems, said, “We hope we can get to know more potential dealers in the Middle East and increase the name value of the Hitachi brand. We hope and are trying to grow our sales in the region by 20% annually.”
Other headline Japanese names in the region include spark plug manufacturer NGK and Tokyo-based KYB, which produces shock absorbers, air suspensions, power steering systems, hydraulic pumps, motors, cylinders and valves.
