BMW said it was looking into whether Google infringed any trademark rights after the Silicon Valley-based group set up a new company called Alphabet, which is also the name of a BMW subsidiary. "We are examining whether there are any implications over trademarks," a BMW spokeswoman said on Wednesday. The spokeswoman said there were currently no plans to take legal steps against Google, Auto News wrote. BMW's Alphabet, which provides services to companies with vehicle fleets, operates in 18 countries and supplies 530,000 vehicles to corporate customers. Google was not immediately available for comment. To prove a trademark infringement, a trademark owner would have to show that the new Alphabet created a "likelihood of confusion" among consumers between the two brands. This could occur, if both brands offered similar goods and services.
