BMW, the German automaker, and Amazon Japan have announced their new offer of selling BMW electric i3 online. Following Tesla's direct sales online model, the Bavarian headquartered car company wants to cut the cost of the sales of the new car to the Japanese consumer Green Car Magazine reports.
Only available on Amazon Japan (Amazon.co.jp), customers can order the i3 or range-extended i3 at the click of a button.
Buyers can pay a deposit of ?990,000 ($8.2583) for the electric BMW city car, costing a total of $5.46 million ($26000)
Unfortunately, choices are limited as buyers can only select between five-year lease and loan programs as well as six exterior colors. The model also comes with an assortment of pre-selected options including LED headlights, a "loft" interior and 19-inch alloy wheels. BMW didn't have much to say about the decision to sell on Amazon but noted its part of their push to provide new services geared towards improving their customer experience. There are presently 46 dealers selling the i3 in Japan, but BMW hopes online sales will boost its visibility, the unnamed spokesman said in Tokyo.
After placing the car in their virtual shopping carts, customers will have to wait for a call from BMW, and produce documents showing they have a parking space and access to a charging station.
