Iran’s Robust Detergent Industry Dominates Domestic Market

Iran is self-sufficient in the production of detergent and hygienic products. Domestic brands have long dominated the market, alongside a few foreign brands that have found their way on to the shelves.
The 25th International Exhibition of Detergent, Cleanser, Hygienic Cellulose Products & Machinery, also known as "Iran Beauty and Clean 97", was held at Tehran's International Fairground for four days, concluding on Sunday. 
The expo hosted hundreds of domestic and foreign companies that showcased their latest products and services.
“The country's production capacity is high and there are a lot of companies operating in this sector. Domestic companies are capable of fully meeting domestic demand,” Ardeshir Mosleh, with the Padide Shimi Paydar Company's Advertisement Department, told Financial Tribune at the expo.
A subsidiary of Golrang Industrial Group, the company is a leading producer of a range of detergent and hygienic products, including hand washing liquid, laundry detergent, shampoo and soap, among others. As the parent company to eight subsidiaries itself, products of Padide Shimi Paydar are sold under the brands of Active Home, Active Soft, Hayat, Landi, Tiyan, Roya, Pico Plast and Hobo.