ICCIMA to Organize Neuromarketing Confab

Iran Chamber of Commerce, Industries, Mines and Agriculture will be hosting a conference on neuromarketing on Dec. 20 from 2:30 to 6:30 p.m., in cooperation with the Iran-France Chamber of Commerce.
Those interested may obtain more information by contacting +982188491427, the news portal of ICCMIA reported.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive and affective responses to marketing stimuli. 
The potential benefits to marketer include more effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the appreciation of the real needs and wants of people to suit the marketer’s interests.