Industrial Bread Sale Down 60-70%

The sale of industrial bread has declined by 60-70%, following the government’s decision to discontinue flour subsidies, says Mohammad Javad Karami, the head of Leavened and Semi-Leavened Breads Producers and Sellers Union. 
“Industrial bread producers approve of flour price liberalization of both traditionally-baked and industrial breads; subsidy system reforms should have been carried out for both traditional and industrial breads simultaneously. The goal of this policy was to fight rent-seeking practices but the way it has been implemented defeats that purpose,” he was quoted as saying by ILNA.
“Iran’s development plans stipulate that industrial breads should account for 40% of total bread supply, but people will turn away from the consumption of healthy bread following flour price liberalization in its current form,” he said.