The Statistical Center of Iran has released the finding of a survey on Iranian households’ buying behavior in the fiscal 2020-21.
Over half (51.8%) of the households who purchased electronic appliances opted for domestically-made products, 36.8% bought international brands and 11.4% purchased both local and foreign products.
Asked about their apparel shopping preferences, 83.4% said they preferred window shopping when buying clothes, 6.3% bought clothes based on recommendations by friends and relatives, 5% chose clothes based on fashion trends, 2.6% followed the social media, 0.7% were influenced by outdoor advertising, 0.2% by TV programs (the Islamic Republic of Iran Broadcasting), 0.1% by what they saw on satellite TV channels and 1.7% selected clothes based on other criteria.
Locally-made clothing was the first choice of 38.3% of respondents compared with 7.8% who rooted for international clothing brands. A majority of 53.8% of those surveyed said they didn’t have a preference for domestic or foreign clothing brands.
Up to 15.3% of the respondents said they bought at least one item they considered luxurious last year.
The survey on the cultural behavior of households in 2020-21, including their reading, sport activities, nutrition and social capital, was carried out among 62,560 households, of whom 43,700 were in urban areas and 18,860 were in rural areas.
