Domestic Economy

Iranian Households’ Buying Behavior Surveyed by SCI

Iranian Households’ Buying Behavior Surveyed by SCI
Iranian Households’ Buying Behavior Surveyed by SCI

The Statistical Center of Iran has released the finding of a survey on Iranian households’ buying behavior in the fiscal 2020-21.
Over half (51.8%) of the households who purchased electronic appliances opted for domestically-made products, 36.8% bought international brands and 11.4% purchased both local and foreign products.
Asked about their apparel shopping preferences, 83.4% said they preferred window shopping when buying clothes, 6.3% bought clothes based on recommendations by friends and relatives, 5% chose clothes based on fashion trends, 2.6% followed the social media, 0.7% were influenced by outdoor advertising, 0.2% by TV programs (the Islamic Republic of Iran Broadcasting), 0.1% by what they saw on satellite TV channels and 1.7% selected clothes based on other criteria.
Locally-made clothing was the first choice of 38.3% of respondents compared with 7.8% who rooted for international clothing brands. A majority of 53.8% of those surveyed said they didn’t have a preference for domestic or foreign clothing brands.
Up to 15.3% of the respondents said they bought at least one item they considered luxurious last year.
The survey on the cultural behavior of households in 2020-21, including their reading, sport activities, nutrition and social capital, was carried out among 62,560 households, of whom 43,700 were in urban areas and 18,860 were in rural areas.



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