Rising Red Meat Prices Lower Demand

Demand for red meat has declined by 25-30% and per capita consumption lowered to 8.5 kilograms in the current Iranian year (March 2020-21) compared to the year before, according to the chairman of Sheepmeat Union.
“Meat consumption has decreased considerably compared to previous years due to rising prices,” Ali Asghar Maleki was also quoted as saying by Mehr News Agency on Monday.
He referred to shortage of livestock and the rise in prices caused by the excessive slaughter of young cattle since the beginning of the current fiscal year (started March 21) and said, "Under these conditions, the market will face a shortage of mutton within a month."