The Education and Human Resources Institute, affiliated with Tehran Chamber of Commerce, Industries, Mines and Agriculture, is scheduled to hold five specialized business courses.
The first course titled "Digital Export Marketing by LinkedIn" is scheduled for Aug. 8, 15 and 22 from 3-6:30 p.m. Topics to be covered include LinkedIn's significance in digital marketing and in B2B marketing, generating revenue in USD through LinkedIn, drafting CV and setting up profile in LinkedIn, profile optimization, networking in LinkedIn, publishing content on the platform and finding a job on LinkedIn, the news portal of TCCIM reported.
The second course titled "Generating Revenue and Selling on Instagram" is scheduled for Aug. 30 from 2-6 p.m. Topics to be covered include: reasons for using social networks and Instagram, familiarity with the Instagram market, Instagram algorithm, promoting sales via Instagram, attracting and retaining followers, hashtag rules and algorithm and content production on Instagram.
The third course titled "Website SEO" is scheduled to be held on Aug. 23, Aug. 25, Aug. 30, Sept. 1 and Sept. 6. SEO, short for
search engine optimization, refers to a set of activities conducted in site design, content strategy determination and content production to get a better position in Google search results. Topics to be covered include introducing SEO as well as Google algorithms, application of SEO techniques, working with Google Analytics and search console, site analysis tools, keyword research, SEO roadmap and content generation ideas.
The fourth course titled "Preparation and Regulation of Financial Statements" is scheduled to be held on Sept. 14-15 from 4-8 p.m. Topics to be covered include familiarity with financial statements, knowledge of accounting standards, accounting concepts, balance sheet, profit and loss statement, disclosure of accounting procedures, familiarity with the principles and standards of government accounting and social accounting.
The fifth course titled "Business Skills" is scheduled to be held from Sept. 4 on Saturdays and Mondays from 4-7 p.m. Topics to be covered include generalities of international trade, HS classification system, Incoterms 2020, LinkedIn, international transportation, step-by-step import and export procedures, customs and EPL regulations, order registration, international payment methods and international commercial contracts.
Those interested may register via Edu.tccim.ir, or obtain more information by contacting +982188107732 or +982188107723.
