SAIPA Sales Campaign Triggers Frenzy Car Buying in Iran

SAIPA’s pre-sale of 50,000 low-cost Prides, Tibas and Sainas was met with overwhelming enthusiasm by the public who purchased the vehicles within two days
SAIPA Sales Campaign Triggers Frenzy Car Buying in IranSAIPA Sales Campaign Triggers Frenzy Car Buying in Iran
Frequent complaints from customers who had been denied access to SAIPA’s website prompted the carmaker to issue a press release, saying that 6 million people have accessed the website simultaneously, which led to the repeated crashes

Iranian car manufacturer SAIPA managed to pre-sell 50,000 vehicles in less than two days, a testament to the public’s rush to turn their cash into safe-haven assets in view of the galloping inflation.
Starting from Wednesday at 10 a.m. local time, the second largest Iranian carmaker launched an online pre-sale of 50,000 of its Pride, Tiba and Saina models through its website. All the vehicles on offer were pre-sold in less than 38 hours, the carmaker reported.
SAIPA has released interesting statistics about its sale, which suggest 63% of purchasers were male and 37% were women.
Examining the data from a province by province perspective, the data shows that the majority of buyers were from Tehran and Alborz provinces (29%).
Following Tehran and Alborz are Khorasan Razavi (9%), Isfahan (8%) and Fars (7%).


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