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Cinemas Offer Discounts During Day Showtimes in Ramadan

The program “From Iftar Till Dawn” has helped sales during the fasting month increase substantially. Up until recently Ramadan was considered ‘dead time’ by producers, distributors and cinema owners
Filmgoers attend Kourosh Cineplex in western Tehran during a Ramadan night in 2015.(Graphic Design: vahid sabet)Filmgoers attend Kourosh Cineplex in western Tehran during a Ramadan night in 2015.(Graphic Design: vahid sabet)

Film fans can buy movie tickets for half price for shows from noon until evening and watch films in cinemas till daybreak during the fasting month of Ramadan (started May 17).
Following the trend in recent years of screening films in cinemas during Ramadan, from Iftar (fast-breaking) at sunset till dawn the next day, this year also cinema halls throughout Iran will host filmgoers till morning, Cinetmag.com reported.
The program “From Iftar Till Dawn” organized by the Iran Cinema Organization, Society of Iranian Cinema Halls Owners, and the Guild Council for Public Screenings, was initiated in 2009.
Ramadan is the ninth month of the Islamic calendar and is observed by Muslims worldwide as a month of fasting. People abstain from eating and drinking from dawn to dusk.

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