Art And Culture

Colorful Creativity in Denmark LEGO House

A view of the LEGO HouseA view of the LEGO House

Denmark’s new LEGO House, a 12,000-square meter house of fun, filled with 25 million of the iconic colorful building blocks, is a must-visit for all LEGO fans.

Designed for the young and the young at heart, the building, located in LEGO’s hometown of Billund, Denmark, is the culmination of four years of hard work and imagination. It was opened late in September.

“With LEGO bricks, you can express yourself creatively and make anything imaginable. The possibilities are endless, and nowhere else in the world can you experience it in the same way as in LEGO House,” says third-generation LEGO owner, Kjeld Kirk Kristiansen, in a statement.

According to, reporting an article originally written for CNN, the striking LEGO House is composed of 21 huge “bricks” stacked on one another, evoking the toy building blocks.

Inside, it’s a treasure trove of experiences and exhibitions. There are two exhibition areas and four play areas - each zone is based on four different colors - and each color has a different theme. Red is for creative skills, blue is for cognitive skills, green is for social skills and yellow is for emotional skills.

“All activities in the house are related to our LEGO philosophy that learning through play promotes innovation and creativity,” says Jesper Vilstrup, LEGO House CEO.

The House showcases LEGO creations by fans and encourages visitors to create their own.


Add new comment

Read our comment policy before posting your viewpoints