National Handicraft Showroom in Tehran
Art And Culture

National Handicraft Showroom in Tehran

The first national handicrafts showroom will soon open on Tehran’s Nejatollahi Avenue, according to Iran Cultural Heritage Handicrafts and Tourism Organization.
Bahman Namvar Motlaq, deputy for handicraft affairs at ICHHTO, said a section at the organization’s premises has been used as a handicrafts exhibition for almost a year now, “but we’re thinking of allocating a special and permanent place for the handicrafts showroom.”
Speaking to Mehr News Agency, he said the existing exhibition merely introduces different Iranian handicrafts to visitors, and purchases can’t be made as sales of items are not offered; but stalls at the upcoming showroom will allow customers to place orders.
Elaborating on the set of criteria to be used for selection of the artworks at the showroom, Namvar Motlaq said the ICHHTO has issued a call to provincial offices to identify local artisans and instructed them on how to submit their artworks to the central office.
“This will benefit the market and obviate middlemen,” he added.
To promote Iranian handicrafts market abroad, it is necessary to hold international exhibitions to attract businesspersons and customers. Such potentials have been so far left untapped by handicrafts authorities.
However, the planned showroom, gathering works from all over Iran, including Hormozgan, Sistan-Baluchestan, Kordestan, Gilan, Hamedan and Isfahan provinces, is a promising step in this direction by contributing to the economic growth of the domestic handicrafts market, said Namvar Motlaq.


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