Art And Culture

Shams Virtual Gallery

Shams Virtual Gallery Shams Virtual Gallery

Shams Art Gallery, located in Tehran's upscale northern neighborhood of Niavaran, has recently opened an online gallery to expand marketing and sales of its artworks.

The online gallery includes sections on photography, painting, calligraphy, old arts, current exhibition, books and sculpture.

"Once visitors are registered as members on the website, they can purchase the works or even make an inquiry. Every featured work comes with a certificate issued by the gallery," its curator Ali Jamshidi, told Honaronline.

"In terms of quality and price, our works are distinct from those of other galleries," he said, predicting that the virtual gallery "will pay off in two years," once the online sales start to pick up.

In the first few weeks, the online gallery had around 200,000 visitors, including many from around the world.

Jamshidi said the virtual gallery seeks to meet the demands of the society. If art enthusiasts need an online market for art works, such services will expand, he said.

Shams Art Gallery opened in 2005 and has introduced Iranian artists in Tehran, Paris and Dubai exhibitions, besides international auctions in London, Dubai, and Paris.

Jamshidi, 53, is a skilled artist himself, experienced in traditional Iranian arts including the fields of gilding, miniature and carpet designs.

He has explored the art of Qajar (1785-1925) and Pahlavi (1925-1979) paintings and created combinations of calligraphy and painting. His studies have resulted in a number of articles on elements of calligraphy.

He has also organized many solo and group exhibitions in Tehran and abroad.