IMAX is going all-out to release the upcoming Paramount and Warner Bros. release. “It’s the largest release in the history of our company,” said Greg Foster, CEO of IMAX Entertainment.
IMAX plans 770 engagements worldwide for ‘Interstellar’, mostly in commercial theaters, as it repays Nolan’s loyalty to the giant-screen exhibitor. The space drama, which stars Matthew McConaughey, Anne Hathaway and Jessica Chastain, will hit IMAX theaters on November 5, two days earlier than the domestic-wide release on November 7, the Hollywood Reporter wrote.
The New York City premiere for ‘Interstellar’ will be in an Imax theater, and a promotional launch planned for the British Film Institute in London will also be on an Imax screen, Foster noted.
Nolan and the ‘Interstellar’ cast had a glitzy red carpet premiere for the picture Sunday at the TCL Chinese Theater in Hollywood.
“We’re doing everything that we possibly can. The movie represents most everything that IMAX tries to uphold in terms of our brand and the responsibility to the filmmaker and the quality of the film itself,” Foster added. Nolan, a fan of the IMAX format, shot just over an hour of ‘Interstellar’ using the company’s proprietary cameras.
