Art And Culture

Top-Selling Book Will Put Kids to Sleep in Minutes

Top-Selling Book Will Put Kids to Sleep in MinutesTop-Selling Book Will Put Kids to Sleep in Minutes

The Swedish author Carl-Johan Forssen Ehrlin’s ‘The Rabbit Who Wants to Fall Asleep: A New Way of Getting Children to Sleep’ claims to use “sophisticated psychological techniques” to help children fall asleep.

If international sales rankings are any indication (it has also been at the No. 1 spot on Amazon UK for 23 days), parents seem to think it is working.

Written in the second person, the book invites its listener to follow Roger the Rabbit on his journey to slumber. “Children connect with the rabbit that is falling asleep,” Ehrlin told

The book seems to bring some of the techniques of hypnosis to bedtime. In the text, words are formatted for parents to adjust their reading voice: bold for emphasis and italics for words to be drawn out.

A typical passage reads: You are relaxing your head and allowing your eyelids to be heavier, just let them relax. Roger and you are relaxing deeply. Now, you are letting your eyelids be as heavy as they are, just before you sleep, now.

Ehrlin, who has a bachelor’s degree in psychology and teaches body language skills at the University of Jonkoping in Sweden, said he could not point to any particular psychology research he used in writing his book, but he said he relied on “the basics of how we communicate” and his experience teaching public speaking. He also has a 23-month-old boy of his own.

“The main thing is to direct the child’s focus on associating with the story,” he said. “I tried to get children to see themselves fall asleep, and to help create imagery of what is to come”.

As well as Swedish and English, the book is also available in French, German, Italian, Portuguese, and Spanish, with Persian, Chinese, Japanese, and Arabic on the way, according to Ehrlin’s website.

The text is accompanied by illustrations by Irina Maununen of a droopy-lidded Roger and his sleepy friends, Uncle Yawn, Sleepy Snail, and Heavy-Eyed Owl.