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Cinema Industry  Requires National Will
Art And Culture

Cinema Industry Requires National Will

Culture and art are part of a nation’s identity and cannot be imported like products that face scarcity in the local market, said head of Iran Cinema Organization Hojatollah Ayoubi, in a meeting at Pardis Technology Park (PTP) in Tehran, earlier this week.
“The park is like an interesting town comprising different sections, but it is a pity that cinema has no place in it yet,” he said, IRNA reported.
Ayoubi noted that cinema is defined as a part of the ministry of industry in several countries; however, its cultural significance preponderates its economic aspects.
Being up-to-date in the cinema industry is a necessity. If cinema fails to produce attractive films, it will surely lose its audience.
In the past decade, Iranian movies gained fame and glory in the world. This distinction does not come from huge production budgets or the high-tech visual effects. They are globally recognized for the “storytelling nature and moralistic themes” understood by all people.
Nevertheless, the present status can be enhanced when new technologies are utilized in film production. Besides the challenging issues Iranian movies explore, they can attract more global audience if they compete with big-budget movies, making use of the latest technologies in filming, editing, sound and visual effects.
“The Cinema Organization cannot carry the heavy burden of industrializing local cinema as it is expensive, and national will is required. All relevant organizations should cooperate and support our cinema to reach this goal,” Ayoubi stressed.
He pointed to the Pardis Technology Park as a suitable center to help improve the domestic cinema industry.
The managers of the park have a ‘Culture Pardis’ plan on the agenda to serve as a focal point for cultural institutes and organizations to conduct their programs in a more tech savvy manner.
The PTP is the region’s technology hub, working under the supervision of the presidential deputy for science and technology and a 14-member board of trustees comprising corporates and representatives from ministries, science centers and academies.
Headed by the first vice president for science and technology, it pursues the goals of commercialization of research and establishing sustainable ties between university and industry. It is located 20 km northeast of Tehran.

 

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