Art And Culture

IGDS Event Focus on Economics of Art

IGDS Event Focus on Economics of ArtIGDS Event Focus on Economics of Art

The Tehran Graphic Design Week 2015 will open on the World Graphics Design Day, observed annually on April 27, during which an exhibition of motion graphics will also be held in cooperation with the Iranian Artists Forum (IAF).

The economics of art and motion graphics are two key areas of focus for the Iranian Graphic Designers Society (IGDS) at this year’s graphic week, said Ali Rashidi, head of directors at IGDS.

“IGDS has established itself as the administrative center for graphic arts after certain constructive measures were taken last year including inauguration of the Graphic Design Museum of Iran in January 2015,” he said at a press conference, ISNA reported.

Printed (still) graphics are waning as many modern subfields of graphic design have emerged. Motion graphics use animation technology to create the illusion of motion or rotation.

“Motion graphic designers will be supported and encouraged as the field is popular right now,” said Rashidi and added that IGDS plans to focus on a new subfield every year to introduce and promote all subcategories.

Noting that “the economics of art is of essence to the ministry of culture and Islamic guidance as well as artists, Rashidi said promoting the culture of art will beget economic profits.

Graphic design is considered a more practical form of art than any other, and is touted as an effective cultural force and a strategic partner to business within the IGDS.

The event will be staged on a bigger scale this year. In addition to IAF, the selected works will be showcased at the Tehran Museum of Contemporary Art, the graphic design museum, and several other venues. It will also feature an exhibition with works by two international graphic designers, Ruedi Baur from France and Ken Cato from Australia, plus a commemoration for Noureddin Zarrinkelk, the renowned Iranian animator, concept artist, graphic designer, illustrator, layout artist, and photographer.

Besides, the action-packed week will include an exhibition of posters and typography book covers titled ‘First Came Words’ starting on April 30 at the GDMI, and an exhibition of photographs by Bijan Seyfouri titled ‘the Other Half’ opening on April 31, at Lajevardi Gallery.