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Switzerland Regains World’s Best Country Spot
Switzerland Regains World’s Best Country Spot

Switzerland Regains World’s Best Country Spot

It is once again clear that military vigor and economic power are no longer the key determinants to a country’s brand success

Switzerland Regains World’s Best Country Spot

A new ranking that evaluated countries on everything, from economic influence, power, citizenship and quality of life, has declared Switzerland the world’s best country for 2018.
It’s the second time the country has topped US News & World Report’s Best Countries report, which looked at 80 countries for this year’s ranking, AFP reported.
After Switzerland, Canada, Germany, UK and Japan round out the top five spots—all countries with progressive social and environmental policies, analysts note. Sweden, Australia, United States, France and the Netherlands were ranked 6 to 10.
Nordic countries like Sweden, Finland, Denmark and Norway are also heavily represented on the list and top other subcategories thanks to their famously progressive social policies: Denmark, for instance, is named the best country for women, and for raising children, while Norway ranks the top country for citizenship.
The category of citizenship considers a country’s record on human rights, gender equality and religious freedom.  “For the countries that rose to the top of this year’s rankings, it is once again clear that military vigor and economic power are no longer the key determinants to a country’s brand success,” said David Sable, Y&R Global CEO in a statement.
New this year, respondents were also asked to evaluate major world leaders. Canadian Prime Minister Justin Trudeau and German Chancellor Angela Merkel were deemed the most respected leaders globally, while US President Donald Trump and Russian President Vladimir Putin received the dubious distinction of receiving the worst approval ratings.
To determine the top countries, Y&R’s BAV Group and The Wharton School of the University of Pennsylvania developed a model that identified 65 attributes, which were then presented in a survey to more than 21,000 business leaders, elites and general citizens around the world.

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