Queenslanders living in Australia's southeast are being urged to holiday in the outback to help drought-stricken towns.
Premier Annastacia Palaszczuk launched a $500,000 tourism campaign called Live Australia's Story on Wednesday, according to local news website 9News.
She says promoting domestic tourism will provide another vital source of income for parched outback farming towns.
"We know outback Queenslanders have been doing it tough, that's why we want to do all we can to help boost the economy," Ms Palaszczuk said.
Tourism Minister Kate Jones said ads will soon appear in print, on radio, online and on social media.
"We want people to be mesmerized and inspired by outback Queensland, where the land and people tell Australia's story," she said.
Outback Queensland Tourism Association general manager, Pete Homan, said the bush offered experiences like spotting wildlife, hiking, sleeping under the stars, fossil hunting, kayaking gorges and outback events.
The campaign is the first branding for outback tourism in a decade.
Shadow treasurer John-Paul Langbroek said the opposition also advocated for a tourism push for the state's drought-stricken outback.
"Throughout the west, the more help we can give in those tourism areas through grey nomads and other visitation would obviously be appreciated at a tough time," he said.
