Iran Khodro is looking to expand its footprint in the new Iranian year which started in March by taking steps toward the optimization of the enterprise.
According to local automotive websites and IKCO statements, among the agendas of the country’s largest auto manufacturer for the current year are increasing the production of certain vehicles and upgrading others as a way of repackaging the older models without having to fully design new cars.
IKCO might be threatened by its nemesis fast closing in. According to projections based on the two companies’ current gross rates, SAIPA will trump IKCO in less than a decade.
According to the latest figures released by the Ministry of Industries with a total output of 653,703 units, during the 11 months of the last fiscal which ended in March, IKCO’s year-on-year production rate growth stands at 9.7%. This is while SAIPA churned out 601,207 units recording a 16.1% YoY growth.
To secure its longstanding foothold in Iran’s market, IKCO has to raise its game or will be replaced by SAIPA as the largest manufacturer in Iran’s auto industry.
April 16, 2018 17:13
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IKCO Short-Term Strategy
To secure its longstanding foothold in Iran’s market, IKCO has to raise its game or will be replaced by SAIPA as the largest manufacturer in Iran’s auto industry
The first solution IKCO has arrived at is to ramp up the production of vehicles they jointly manufacture with Peugeot. The second measure is to upgrade certain models to hype its products and entice customers
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