World Breastfeeding Week is celebrated every year from August 1 to 7 by the World Health Organization to encourage breastfeeding and improve the health of babies worldwide. It commemorates the Innocenti Declaration signed in Florence, Italy in August 1990 by government policymakers, WHO, UNICEF and other organizations to protect, promote and support breastfeeding, reports the WHO website. Breastfeeding is the best way to provide infants with the nutrients they need. WHO recommends exclusive breastfeeding starting within one hour after birth until a baby is 6 months old. This year, WHO is encouraging people to “Support mums to breastfeed anytime, anywhere,” as all of society has a role to play in making communities friendlier for breastfeeding.