Iran’s second largest mobile operator, MTN-Irancell signed an online broadcasting rights agreement with La Liga .
The deal was signed on Tuesday in Tehran by Irancell CEO Alireza Ghalambor Dezfouli and Javier Gomez Molina, corporate general manager of La Liga , Khabar Online reported.
“This agreement amplifies further the global recognition of La Liga brand … it helps us to connect and engage further with our millions of fans in Iran in a very innovative way,” said Gomez.
La Liga , or the Primera Division, is the top professional association football division of the Spanish football league system. It has a strong following in Iran and has strategically targeted what is seen as a committed and passionate football market for a content-led growth for its brand.
“Associating La Liga with Irancell allows us to innovate in terms of content production and content distribution. This is a world first sponsorship and content agreement for La Liga ,” La Liga ’s head of global partnerships Gregory Bolle said.
La Liga games, exclusive interviews with players and documentaries about Spanish teams will be broadcasted through Irancell’s Internet Protocol television service Lenz.
In addition to a dedicated website Lenz.ir, the services are accessible through Android and iOS applications available for download on Google Play and Café Bazaar (Android) and Apple’s App Store.
Irancell is set to launch a football talent scouting network through which youngsters can upload videos of themselves playing the sport. The videos will be evaluated by professionals and be introduced to local and foreign football clubs. The talent scouting program will be under Spanish retired footballer Fernando Morientes.
Morientes was present at the signing ceremony along with former Real Madrid player Fernando Sanz Durán and Iranian footballers Javad Nekonam and Seyyed Jalal Hosseini.
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