Rebadged DongFeng Pickup in Africa Sold as Peugeot

Peugeot has released images of its soon-to-be introduced pickup truck it intends to sell in Sub Saharan Africa market.

Sub Sahara Africa is a becoming a hot market for rough-and-ready vehicles, with many foreign brands looking to take a slice of the growing pie, according to Auto Africa.

However, the Peugeot is really a rebadged DongFeng Rich, which was originally introduced as part of a joint venture between that company and Nissan. The DongFeng Rich in fact is also a rebadged Nissan D22 Navara pickup from the 1990s.

This French-Chinese-Japanese vehicle which comes as DongFeng owns a 13% share of the Peugeot since 2014 as part of a bailout of the brand at the time.

The Rich was given a new and unique body in 2014, but the interior is largely carried over, with some adjustments, from the 1990s Nissan Navara it was originally based on.

Motivation for the pickup comes from a 2.5-liter common-rail turbo-diesel engine with 86kW of power and 280Nm of torque.

A five-speed manual is the only transmission on offer, although buyers can choose between rear- and four-wheel drive models. The latter features a manually selectable low-range mode.

The pickups’s standard features include Yokohama tires, a radio with a CD player and USB slot, anti-lock brakes with brake force distribution, rear parking sensors, and driver and front passenger airbags.

Available luxuries include air conditioning, and electric windows and mirrors.

The Peugeot pickup will be offered solely as a dual-cab model, and measures 5.08 meters in length. The tray bed measures 1.4m by 1.39m, features anchoring hooks, and a maximum payload of 815kg.

Financial Tribune contacted IKAP, the joint venture created in 2016 between PSA Group (which owns Peugeot and Citroen) and Iran Khodro to see if the vehicle is coming to the domestic market. They gave no confirmation.

Iran Khodro has released two other DongFeng cars as part of their overall agreement with Peugeot, including the S30 sedan, which is going to be exclusively sold to taxi firms, and the H30 Cross which is currently on sale.